Value proposition summary

Value proposition 

6.1 Personas 

The solution will target individual users and small businesses operating in rural areas and less densely populated areas. The demand in those places is high since most operators concentrate in the urban areas and regions with strong economies. The network coverage in rural areas is not very strong. That is despite the great desire to transact and communicate smoothly. Regarding that, the setting of the operations in those areas will provide opportunities for the customers to access reliable and efficient network services (Siakas & Kerstin, 2020). The investors of Leadcom Company understand that the target market is seeking ways to improve their communication and network with other people in different locations, both locally and internationally. That need is not served well with the 4G network because of its speed and latency levels. 

6.2 Pain points

The data collected from the focus groups’ discussions reveals several areas where the target customers suffer. One of them is the cost of accessing internet services. Most of the operators limit their users to fixed rates. That bars the users from enjoying the services. The customers desire a range of offers to choose the rates that best serve their needs. The market comprises customers with different financial capabilities. However, putting them together and offering fixed rates hinders them from using most of the mobile telecommunication services (Slotta, 2021). That is because their access is affected by the affordability of those rates. Another issue derived from the focus groups’ discussions concerns the cost of acquiring affordable telecommunication devices. The prices of the mobiles continue to rise even though the customers have their preferences about the quality they are looking for and the price they are willing to pay. Essentially, the market is looking for various services, and in this case, flexibility is critical. The users want telecommunication services and costs that are appropriate to them. 

Another issue with the persona is the demand for premier customer services. The market environment is evolving, and the users are searching for internet services that will help them connect with the customers 24 hours a day. It is vital that customers get reliable and convenient services when they try to reach a business for inquiries (Siakas & Kerstin, 2020). However, that depends on the strength of the network. The communication between the customers and the company is crucial as it will determine the relationship between them. How swiftly the business responds to the clients affects its image and reputation. 

 


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