The diversity of super bowl advertisements

Superbowl Advertisements

The diversity of super bowl advertisements

Superbowl advertisements: National vs. international audiences

Despite the fact that two urban teams were playing in the 2013 Superbowl, the two most talked-about advertisements featured scenes of classic, American rural life. “God made a farmer” was an advertisement crafted for Dodge RAM trucks to celebrate farming culture and generate interest in the vehicles. The life of the American farmer has often been idealized. The advertisement featured artistic, still photographs of American family farmers with a voice-over of excerpts of a speech made to the Future Farmers of America by conservative broadcaster Paul Harvey (Godoy 2012). Only at the very end of the advertisement did its purpose become clear, when the large, Dodge truck was displayed in silence. The other farm-related advertisement was the Budweiser beer commercial that featured a farmer who had raised a Clydesdale foal for the famous Budweiser Company. At the end, the farmer was reunited with the foal when the grown horse was pulling the famous beer wagons during a parade in the ‘big city.’

These advertisements were subtle and encouraged people to buy the products based upon image and atmosphere of the commercials, rather than upon a ‘hard sell.’ Consumers are becoming increasingly savvy and are apt to simply ignore, skip, or edit out advertisements that are too obvious a grab for their attention, which is another reason why the Superbowl is such a desirable (and costly) spot for marketers. Superbowl advertisement slots can cost an excess of 4 million dollars, but companies find the brand awareness they generate to be well worth the astronomical price tag (Smith 2013). People actually watch and talk about the advertisements over the watercooler the next day at work, and the advertisements must have resonance.

The Dodge advertisement was particularly controversial, with many online commentators noting that the family farmers were becoming a thing of the past, and that many of the people who bought the gas guzzling American trucks did not really need them for work around the farm. “As Arizona Diamondbacks pitcher Brandon McCarthy cheekily tweeted, ‘that convinced me, I’m buying a farmer first thing tomorrow'” (Godoy 2013). The Budweiser advertisement similarly evoked a sense of an unbroken connection between famers, animals, and the land.

Football is an American game, and it is difficult to imagine either of these farm-based advertisements having cultural resonance outside of American. Some of the more humorous advertisements might generate more interest internationally, such as the Taco Bell commercial which showed elderly people sneaking out for a wild party with the fast food Mexican staple (Judkis, 2013, 5 best). The desire to defy age is a common impulse. In Western Europe and Canada, the idea of older people wishing to challenge generational stereotypes would be persuasive, although in cultures where age is valued such as East Asia, this advertisement might not be comprehensible. Similarly, in what was widely regarded as one of the worst advertisements, a commercial for Doritos showed a child getting her father and her father’s friends to dress up as princesses by offering them Doritos (Judkis, 2013, 5 worst). This shows an inversion of typical parent-child responsibilities that would not be persuasive in an Asian culture which demands a respectful relationship between older and younger people.

The advertisements most likely to resonate with an international audience are the ones which are not dependent upon words or subtle relationships at all, like the South Korean pop star Psy’s advertisement for pistachios. Psy’s video “Gangnam Style” became a YouTube sensation, spawning 1.1 billion hits and a dance craze (Horowitz 2013). Rather than suggest a particular lifestyle, the advertisement featured ‘the dance’ and Psy cavorting around human-sized pistachios. This creates an image of fun for what is a relatively basic healthy snack. The popularity of Psy’s music and video underlines what makes a good ‘international’ versus national advertisement: visual humor and musical accessibility. People around the world did not need to know that Psy was making fun of nouveau riche South Koreans when he originally made the video to enjoy it and laugh. To understand that pistachios are bright, crackable, tasty nuts they merely have to watch him dance, not understand the words or even his cultural context.


Godoy, Maria. (2013). God made a farmer and the Superbowl made him a star. NPR.


Horowitz, Bruce. ‘Gangnam’ style Psy to star in Superbowl ad. USA Today. Retrieved:

Judkis, Maura. (2013). The 5 best Superbowl commercials of 2013. The Washington Post Retrieved:

Judkis, Maura. (2013). The 5 worst Superbowl commercials of 2013. The Washington Post Retrieved:

Smith, Paul. (2013). Superbowl ad price hits record $4 million. CNN. Retrieved:

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper