Tesla Contribution in Production of Electric Vehicles

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Tesla Contribution in Production of Electric Vehicles

Introduction

Tesla is an automotive company majoring in the manufacture of electric motor vehicles. Electric cars that were produced by General Motors in the late 1990s but the company decided to stop the production which was under former vice-chairman Bob Lutz due to unknown reasons (Sull, et al. .2019). Elon Musk, a young entrepreneur and the CEO of Tesla limited company, decided to put his resource to invest in electric vehicles production as he saw that they were environmentally friendly. Although the automotive industry was demanding, complex, and the existing traditional car producers were against the idea, Tesla`s company remained firm and started manufacturing the electric cars. This paper evaluates the structure of the complex automotive industry during the significant transition by the use of Tesla workbook, how Tesla has driven market innovation in automotive transitions, the assessment of Tesla`s strategy and the structural attributes of its industry, evaluation of how well Tesla is executing its strategies, and the stand of the company. The structure of the automotive industry is complex, and this makes any wanted change in the sector to be complicated. Tesla Company entering into the industry of automotive and to produce a different innovation was not an easy task as they faced many setbacks. The first production of electric vehicle heard the Tesla Company spend beyond their financial capabilities, but it did not demotivate them. Undecided were the investors of the Tesla company on the ability of the company to be able to operate in the future and make profits. The dealers of cars did not support innovation as it could reduce their profits because of electric cars few and fewer services. The building of brand loyalty, building for manufacturing factories and facilities, the network of dealers and attaining required capital to start manufacturing for a new entry was also a challenge to Tulsa (Sull, et al. 2019). The other setback was that the car market for the electric vehicle as few people in the USA desired to own cars.

The Tesla Company had a strategic plan which was a master plan by musk that included plans to be able to counter the automotive market competition. When Tesla entered the market of motor cars, they concentrated on the speciality of the market, which was ignored by traditional automakers that is luxurious electric vehicles, and the company successfully won the market. Tesla also considered the optimization of technology, although it is expensive, it has positive returns. Tesla strategy of entering the market by targeting consumers who are ready to pay the premium and then move down the market by reducing the prices and increasing quantity of production proved to be effective (Sull, et al. 2019).

Tesla`s idea has promoted the innovation and manufacturing of electric vehicles by different automobile industries. The General motors company who were against the idea at first has invested in the production of electric cars through the influence of Tesla. The production of electric vehicles helps in conservation of the environment as there are zero emissions. Nissan, among the leading manufacturer of motor vehicles in the world, was also inspired to design electric cars which proved to be a profitable business to the company.

Conclusion

In summary, the structure of automotive industries is complicated, especially when it is the process of change in transition. The change of automotive industries from the use of gasoline engines cars to an electric vehicle has faced different view of both positivity and negativity. Despite many disadvantages facing electrical car production, Musk Tesla`s company CEO developed strategies to help them become competitive in the market dominated by traditional automobile industry producers. Tulsa has proved to become the outstanding electrical vehicle producer in the coming future, as discussed above.

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