TAM Overall Methodology and Approach.

Research Design

Describe your research design in words. See Instructions.

The study would be based on a quantitative research methodology, which focuses on gathering data, usually in numerical form. The data would then be generalized across large groups of people, especially employees within similar organizations. A non-experimental approach shall be used on a sample of 200 respondents from 10 leading major corporations in the manufacturing sector, specifically those operating in the US. From each corporation, 20 respondents shall be considered for the research. Each of the companies must have information systems security measures in place. Since the research is quantitative in nature, quantitative methods of data collection and analysis shall be used for the survey. An online survey tool and a Survey Monkey will be used since the data will be collected through online means. To make the online survey possible online questionnaires will be distributed via e-mail to potential respondents, which would be done through the Survey Monkey audience service.  The potential respondents will be typically selected using a random sampling technique. Each of the 10 organizations will offer an opportunity for testing the research model in real world settings. The potential respondents will be derived from the ten different organizations offering different functional areas. In all the ten organizations, data will be collected over a period of five months with four measurement points. The data shall then be compiled for analysis. The analysis shall also be quantitative.

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