Specific Marketing Strategies paper

• Uber uses extraordinary and most current promotional techniques to educate and engage with consumers.

• The strategy primarily involves: Market penetration- Market development- Product development- Diversification

• Market Penetration: Uber penetrated the market through their ride-sharing app, which offered customers much convenience. The convenience of the app and operations added to Uber’s global popularity growing their customer base rapidly. Additionally, comfort and low costs led to customer loyalty and increased market share after the launch in Brazil.

Specific Marketing Strategies:

• Influencer Marketing and Free rides: Uber used influencers to push their #Riderzero campaign which they use when launching services to new markets. They also gave free ride discounts to their customers in their initial days to provide them with a taste of their services.

• Referral Marketing: Uber spent money to give consumers an experience of their services. They targeted getting more referrals from the customers to create a domino effect. For every reference made by clients, Uber granted credit on the ride for both the referees and referrers.

• Heavy Discounts and Product Development: Uber went ahead to amplify their business by offering huge discounts to clients, launching new products and services, and expanding their partner networks. They provided improved products like hatchbacks and motorbikes to suit customer requirements and at reasonable prices.

• Strategic Partnerships: Uber has partnered with organizations like MasterCard and Banco Inter SA to help ease financial processes for both customers and their drivers.

• Going Local: Upon successful launch, Uber has gone ahead and penetrated the interior parts of Brazil to offer services to the local parts except for the inaccessible parts.

Marketing Channels, Focus, and Advertisements

• Channels: Uber utilized technology and networking channels to market itself. Their choice of channels was excellent because of the increasing technological trends and social networking through the internet. Additionally, Uber had a multi-channel system which is a seamless scheme covering the entire taxi experience for both customers and Uber operators. Recently, Uber has partnered with Facebook to enable clients to order rides via Messenger.

• Focus: Uber’s primary focus was technology-based differentiation, cost leadership, and customer convenience. Technology-based differentiation was key because the company relies on technology to offer their services, which is also a key player in Uber’s business model. Cost leadership aimed at charging the lowest costs for services without undergoing financial loss. Customer convenience focus aims at providing timely and quality services at maximum customers’ comfort.

• Marketing Advertisements: Uber recently aired an advert involving a goalkeeper distracted by using his phone during a match. The message in the advert was to create awareness, alertness, and promote safety during Uber rides. The primary reason behind the advert was the increasing risk of drivers getting distracted by their phones when driving.

Get professional assignment help cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Our essay writers are graduates with diplomas, bachelor, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.

Why choose our academic writing service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Get Professional Assignment Help Cheaply

fast coursework help

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Our essay writers are graduates with diplomas, bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

How It Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

 

smile and order essaysmile and order essayPLACE THIS ORDER OR A SIMILAR ORDER WITH BROOK WRITERS TODAY AND GET AN AMAZING DISCOUNT

order custom essay paper