Small Business Plan for a Photography Program
The business plan proposes to develop a company that would sell photos made by teenagers in a school, both through a partnership with Snappysnaps and online, through the company’s own webpage. The teenagers participating in the program will be asked to provide a minimum number of photos for the project, for which they will receive credit. The products will be on different themes, including customized photos for family occasions etc.
The business, called “Kids n Clicks,” proposes to sell photography made by teenagers in different forms, most importantly through a partnership with Snappysnaps, an online company that specializes in the use of photography in other products (cups, T-shirts etc.), as well as in general services associated with photography. The great benefit of a collaboration between the two companies results from the added-value that the synergy effect will provide. As such, Kids n Clicks will be able to sell its product through the Snappysnaps business, while at the same time, Snappysnaps will benefit from the supply of photography for its business.
The most beneficial option for cooperation from a financial point-of-view is a percentage to be paid by Snappysnaps to Kids n Clicks for every product that is sold having a picture from the Kids n Clicks portfolio. This percentage can range anywhere from 30% to 50%, depending on the complexity of the photo and the general demand for the respective product.
A final part of the Kids n Clicks business should be to also sell the pictures through its own website. The partnership with Snappysnaps can be exploited here to both parties’ benefit: online advertisements to the other site can be placed in visible places on the two websites, while Snappysnaps could facilitate purchases from the Kids n Clicks website by directing customers from its website to Kids n Clicks.
III. Product or Service
The product that the company is selling is thematic photos. In order to make the cooperation with Snappysnaps more beneficial, it is best that there is an agreement between the two companies on the type of photos that will be part of this. Kids n Chicks could, for example, focus on photography associated with teenage activities, such as sports, school activities or going to concerts. Similar photos could be directly sold on the company’s website.
IV. Market Analysis
There are several categories of persons that the products offered by Kids n Chick are addressing. The first segment is represented by other teenagers. They are most likely to want to buy products that have a social impact, such as t-shirts or mugs with photos of teenager activities. At the same time, they are also the greatest consumers of Internet products, so disseminating the product in an online environment, not only through Snappysnaps, but also through its own website.
The only potentially negative aspect of this fact is the idea that this category of consumers does not have a discretionary income, but is rather constrained by what money their parents are offering them. Another potentially negative element to be considered is the fact that the product competes with other teenage products with social impact.
A distinct other group of consumers are the teenagers’ parents, from two different perspectives. First, they are likely to encourage an activity for the teenagers such as this business is. Second, they could be targeted for customized services, more expensive, such as particular photo taking (taking pictures at family parties, at other activities, of particular persons etc.).
V. Strategy and Implementation
The strategy will be based both through the sale of the product through the company’s own website and through the sale through products with the photos on them from Snappysnaps. The photos can also be promoted through exhibitions organized by the school in cooperation with Snappysnaps, exhibitions where the photos can also be sold.
An important part of the strategy will need to determine how a larger number of participants from the school can be included. A way to do this is include as a school requirement that every student provides a minimum number of photos for the program. These photos can then be used with Snappysnaps or on the company’s website. This would also mean that the students can receive school credit for their activity.
Another important aspect of the implementation process is the marketing and advertising campaign that the company will need to have in order to promote its product. Today, in the online business environment, this can be done without investing an important sum of money into the venture. For this, the company will use social networks such as Facebook, Twitter or Flickr to publish its photos, share them with other users (with the respect for copyright) and advertise the fact that these can be purchased either on the company’s website or by buying a product from Snappysnaps.
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