MS Technologies Limited: Company Analysis
MS Technologies Limited: Company Analysis Presentation
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Updated: Jul 26th, 2022
Existing market size
The existing market for electric and hybrid engine drive system is considerably huge.
Hybrid cars are already in use in the United States, Europe, Canada, and many other parts of the world.
In Netherlands, there have been an attempt to promote the use of bicycle as a way of protecting the environment.
Most of the existing firms are yet to exploit the markets in China, India, and parts of Africa.
These regions have an emerging middle class people who are keen on purchasing products associated with class.
Existing market size
Projected Market Growth
The market for Electric and Hybrid drive system has been consistently rising.
Environmentalists have been championing for the reduction in the consumption of petroleum products.
Most consumers use hybrid and electric cars as a way of conserving the environment.
Rising cost of petroleum products contributes to the growth of the market for electric engines.
Projected Market Growth
MSF Technologies operate 30% more efficiently,
It is 30% lighter than others.
It has a manufacturing cost of 20% less than conventional cars and,
It removes the risk created when using rare earth materials from the global supply chain.
That the technology cuts the production costs by 20 per cent.
The technology will increase the profitability of the firm in the market.
Route to market
Route to market is a highly powerful and effective methodology for driving and enhancing profitable growth for organizations..
There are different Route to Market options and they include Direct RTM, Wholesale RTM, Importer RTM, Strategic partnerships and Online RTM.
Direct RTM is an effective method and a good choice for companies that want to establish their own distribution and market centers in a new market. Its also a good method for making personal contact with the customers.
However, it is risky, expensive and time consuming.
Wholesale RTM provides a good channel for producers to reach out for remote and distant markets.
Wholesalers are likely to develop customer-company relationships in the market.
However, it attracts low profit margins (PM).
Importer RTM is a reliable, efficient, cheap and easy method of entering foreign markets.
It requires minimal control over branding.
Importers will be required to make prompt payments before they are supplied with the products.
It is a good method because of a high number of people willing to experience new electric car technology.
Importers are looking for companies that produce the electric engines.
Strategic partnerships create of the most effective market entry methods for multinational organizations.
MS Technologies Limited will apply this method in Western Europe.
The competition between the local dealers in the electric car technology is likely to increase i.
Online RTM is the use of the internet technology to reach out to a large market within a short time.
Internet technologies can save time, costs and reach a wider market than other channels.
The disadvantage of online RTM is difficulty in establishment of trust due to the fear of fraud.
MS Technologies Limited will use this mainly for advertisement and communication with the other parties.
Route to marketRoute to marketRoute to market
Robert Bosch GmbH of Stuttgart produces electrical drives for motor vehicles as well as other machineries.
The Continental AG and the Mahle GmbH produces powertrain electronics and powertrain engineering products respectively.
In Spain, the CIE Automotive Company produces engine and powertrain components.
The Italian company Magneti Marelli produces powertrain transmission and systems in the country.
The GKN of the UK is expected to roll out a number of other products that use electric engines.
The American Axle & Mfg Holdings (USA), Delphi Automotive (USA) and Magna International (Canada) will be the initial target market.
MS Technologies Limited will target Hyundai Mobis (Korea) and Hitachi Automotive Systems of (Japan).
Potential Partnership Options
Equity partnership: Ensures that the two parties entering into a are entitled to a proportion of the distributable profits of the venture.
Joint ventures: It is set for a given time through a business agreement in which two companies agree to contribute equity in selling a product and share expenses, assets as well as revenues.
It is a good method to develop a good foundation and platform for venturing the already established markets.
It uses collaborations with the existing multinational organizations.
The method is expected to reduce the costs and risks involved.
Potential Partnership Options
Triple Bottom Line
MS Technologies will value the communities in which it work.
It will respect the interests of corporate, labor and other stakeholders.
MS Technologies will seek to create value for the stakeholders by dedicating at least 6% of its annual profits to the dividends.
The company will ensure that the employees have a better salary, a good working place and better terms of employment than its competitors.
The company will also dedicate at least 2% of its annual income on corporate social responsibility.
Triple Bottom Line
MIS Technologies will do no harm to the environment.
Instead, it will seek to produce electric motor engines that do not emit carbon into the air.
It will advocate for an increased use of electric energy in industries and transportation sector to reduce the amount of carbon and lead in the environment.
It will also seek to ensure that the rate of consumption of petroleum products is reduced significantly.
Business and economic value:
MIS Technologies will dedicate it profit to improve the wellbeing of the society.
First, it will commit to pay taxes per the existing taxation laws of the jurisdiction involved.
The company seeks to increase its annual profitability in order to increase the value of tax paid to the authorities every year.
The company hopes to ensure that the authorities are supported in their quest to improve the lives of their societies.
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