For this assignment, I will choose Memorial Sloan Kettering Cancer Center as the health care provider. The reason for choosing this health care provider is because of its modern use of the press to communicate news regarding medical services and research. The health care provider also has activities such as interviews that provide information to the press on a variety of topics. The health care is also experienced in marketing communications, media relations and therefore the report will be easily implemented by healthcare. One scandal that its scandals were the resignation of its chief executives from the board and some doctors. This is because of insider deals among its hospital officials and some undisclosed conflicts of interest among the officials. This is after they failed to disclose these conflicts of interest.
A good marketing plan will raise awareness about the services to the patients by promoting their services. Patients will, therefore, have a better understanding of the healthcare provider and consider more about their services rather than the scandal. It will help in getting new customers who may have never heard about their services by use of this marketing plan. They can use the replacement executives as proof to the new customers. These new patients will contribute to the growth of the brand. Its marketing campaign will demonstrate how the healthcare provider administers its services to its patients their use of technology and great customer experience.
Lipitz-Snyderman, A., Vater, L., Curry, M., Li, D., Rubin, D. M., Radzyner, M., … & Schenker, Y. (2019). Cancer hospital advertising and outcomes: trust the messenger?. The Lancet Oncology, 20(6), 760-762.
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