Integrating Culture And Diversity In Decision Making


Management style and culture are important in modern day organizations. Proper management requires that the top management implements a suitable management style that is adopted by the whole organization for uniformity of purpose. Google is an internet search engine company that relies on the internet platform for operation. Google’s aim is to collect, organize and disseminate information. Google was started in 1998, and its main products include cloud computing, online advertising, search, and software. The company went public in 2004 (Stross, 2008). Its unofficial mission statement is what guides its management. The slogan is “Don’t be evil.” This is what guides the working culture of Google’s employees and forms the basis of work ethics. The company has a worldwide presence and has managed to dominate the search engine internet sector.

Examine the culture of the selected organization.

Google’s work culture is based on several principles that are used, as slogans to ensure that its worldwide employees are brought together by a general purpose. The first statement is that one can make money without doing evil. This is meant to guide the work ethics of employees. The idea is to help employees to do right at all times and treat each other well. This has instilled a culture of honesty and transparency form the top management up to the lowest ranking employees (Mills, 2007). Additionally, this ensures that the company is responsive to the demands of its clients and that the organization offers quality services to all customers regardless of the revenue they bring the company.

Secondly, the company believes that one can be serious without a suit. This culture guides the presentability of the employees. The idea is that the work ethics of innovation and passion for work are more important than how one dress’s. The employees ought to be smart and presentable but above all, comfortable enough to work. The company believes that what is important is the ability of the employee to deliver on the company’s promises. There is also an emphasis of individual achievement and teamwork in order to deliver the company’s goals and objectives (Google Inc, 2014). Additionally, the company believes that work should be fun and challenging and having a liberal dress code ensures that workers enjoy their day at work.

The company also embraces the cultures and values of the global society in its operations. Occasionally, the company has doodle’s that depict different cultures and events in different countries. Google’s employees also come from different cultures and their needs are embraced in the company’s operations (Google Inc, 2014). This brings in diversity of ideas and operations which enables the company to thrive across the globe. The culture of embracing diversity has helped the company’s management bring unity to the company, and this has led to the growth.

Explain how you determined that the selected organization showed signs of the culture that you have identified.

The company’s culture of avoiding evil is evident in the way the organization manages its platforms. Google’s site has no pop- ups which cause distraction and annoy users. Additionally, Google gives all advertisers equal opportunity with no preferential for the size of any company. The advertisements are also not flashy and too screaming (Google Inc, 2014). Google’s culture of smart casual, dress code is also evident in the way employees dress. Usually, the company posts photos of its employees at work and most of them are casually dressed, but the culture of innovation is evident from the ever improving technological growth posted by Google. The culture of diversity also makes it one of the companies that attract skilled manpower over the years.

Determine the factors that caused the organization to embody this culture.

Google embraced the culture of avoiding evil because it has operations across the globe and needed a unifying factor that would enable it to operate successfully. Additionally, transparency is what has enabled the company to remain trustworthy and attract more people to its platform. Google also embraced the culture of diversity because it operates across the globe and in different cultures. In order to gain acceptability across the world, Google has had to embrace different cultures and fit them to its operations. Being a global company, Google had to embrace diversity in order to reflect its global nature (Helft, 2009). Additionally, Google has embraced the culture of innovation and put it ahead of official dress code because innovation and passion for work is more important than appearance.

Determine what type of leader would be best suited for this organization. Support your position.

The thought leader would be best suited to lead Google. A thought leader is one who inspires and encourages employees to envision change and new ideas at all times. The leader helps the employees to push their capacities to greater heights and come up with new ideas that inspire change and new beginnings (Thornton, 2013). This is because Google is a technology- oriented company, and technology is always changing. This means that for the company to stay ahead, it requires constant innovation, and this can be well achieved if the leader encourages employees to be creative and innovative always. This will help the company to remain innovative and embrace new technologies, thus, enabling it to have a competitive advantage over competitors.

Imagine that there is a decline in the demand of product(s) or services supplied by the selected organization. Determine what the change in culture would need to be in response to this situation.

Technology is ever changing, and this means that new technologies can easily overtake Google’s products. In the event that the demand for Google’s products decline, the company can diversify its core business in order to remain relevant since Google is a trusted company, diversifying its business to include software production. This would give Google an advantage over other companies because Google is already trusted in the technology sector (Helft, 2009). Thus, the culture would change to innovation in other areas apart from the main areas of operation.



Stross, R. (September 2008). “Introduction”. Planet Google: One Company’s Audacious Plan to Organize Everything We Know. New York: Free Press.

Google, Inc. (2014). Ten Things we Know to be True. California: Google, Inc.

Thornton, P, B. (31/12/2013). “Four Types of Leaders.” Training. New York: Training.

Helft, M. (March 11, 2009). “Google to Offer Ads Based on Interests”. The New York Times. New York: The New York Times.

Mills, E. (April 30, 2007). “Google’s culture czar”. ZDNet. United States: ZDNet.


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