In the year 1965, formation of the borough occurred whereby, Hammersmith and Fulham merged. According to studies, in the United Kingdom, the leading cause of death is Diseases, which are cardiovascular related. The most popular cardiovascular disease is Coronary Heart Disease. There are many profiles, which are related to cardiovascular diseases, and thus the need to come up with PCT strategies in this sector (Aspinall, Jacobson, 2005, p.36). This means that local community; commissioner’s professionals in health care are involved in development and planning. Fulham and London is located in the area of London located at the North West. There is a partnership between organizations in social care as well those in local health together with the Hammersmith and Fulham NHS. This is for the purpose of ensuring that the local community benefits from healthcare, which is effective, fair as well as of high quality. The workforce is being trained in order to deliver PCT services, which are needed (Grumbach, 2006; Bodenheimer, 2006).
In the year 2009, the population at Hammersmith and Fulham was estimated to be at 169, 729. This figure is bound to increase as many factors seem to encourage the growth of the population. Studies have found out that in cardiovascular diseases, age plays a significant role. As people grow older and mostly at the age of forty, they have increased chances of having cardiovascular diseases. By the year 2030, the males who will be forty years are at 19.2%, while for females the figure will be 19.8%. As for the whole population in London, the figure will increase even more. According to the current existing national quintile, the population is at 28.2% at Hammersmith and Fulham (Hammersmith & Fulham. Borough of Opportunity). Also, the deprived quintile is at 1% than it was before. Ethnic groups who are minority as well as blacks make up 39.4% of the population at Hammersmith and Fulham. Research has found out that the younger Asian men from the south have higher chances of having CHD. In turn, they are venerable to myocardial infarction, which threatens their lives. Mortality rates related to strokes are highest among black people.
Segmentation based on Geodemographics at Hammersmith and Fulham (Lifestyle)
The community at Hammersmith and Fulham is divided into many segments. They include professionals who are young and work in the city as well as those people living and working in the inner city, which is extremely multicultural. These two segments are the ones which are mostly by mortality rates and are very high. The latter is measured according to every one thousand people likely to develop CVD (NHS National Institute for Health and Clinical Excellence, 2008).
Binge drinking in Hammersmith and Fulham affects the population at a high percentage of 19.6%. When compared to that of England, it is less while in London, the figure is much lower. The latter has a percentage of 14.3% while the latter is at 20.1%. It is estimated by the Health Survey of London that in Hammersmith and Fulham, the smoking population is at 20.1%. When compared to 20.8% in London and 22.2% in England, it is much lower. Another lifestyle, which is unhealthy, is obtained from the eating culture. At Hammersmith and Fulham 58.2% are engaged in unhealthy eating habits. When compared to London and England, whose figures are 63.6 and 71.3% the figures are lower. Lastly obesity is another issue affecting the population at Hammersmith and Fulham, mostly the adults and the figure is at 15.6%. In London and England, the figure is at 20.7% and 24.2% respectively.
There are various health programs for the purpose of ensuring that residents are involved in exercises. On a weekly basis, interesting areas and local parks are used by residents for taking walks. Everyone vulnerable to heart diseases is encouraged to participate. Almost all parts of borough are to be covered and at least one mile has to be covered during the walks. The Centre for Urban Studies at Hammersmith and Fulham as well as Walkwell, was involved in coming up with the routes (Mittal, 2005, p. 89). Also, volunteers from the local community were involved in coming up with vital information for this health program. There are many advantages, which are achieved by the walking, such as increasing ones energy, life expectancy, and confidence, among others. The most vital benefits are reducing diabetes, stress, arthritis and high blood pressure. The above PCT strategy is cost effective as well as being extremely to the Hammersmith and Fulham population.
The NHS has come up with a strategy, which seeks to ensure that the population at Hammersmith and Fulham does not engage in smoking. According to information provided in the year 2010, the rates of quitting smoking by adults are high. When compared to the population which is smoking, this figure is extremely low. According to services provided by the NHS Stop Smoking, the number of people who quit smoking was 1,720. When compared to that of London and England, which is at 3.8% and 4% respectively (NHS National Institute for Health and Clinical Excellence, 2008). There is a ‘Local Area Agreement’ at Hammersmith and Fulham. This agreement is according to the stipulations, which have been set up by government. It has come up with a strategy, which will ensure its success in ten years time (Mittal, 2005, p. 91).
In conclusion, many of the people in the local community want more to be done concerning the existing PCT strategies. There is a need for preventive services to be accessed by everyone. More information and knowledge centers should be set up for the community. Also, education, housing and social care should be enhanced and this will effectively reduce coronary heart diseases at Hammersmith and Fulham. A lot needs to be done to ensure that the community is informed of the existing prevention strategies, in order to improve their lives (Hammersmith & Fulham, 2008).
Aspinall, Peter. & Jacobson, Bobbie .London Health Observatory. Health Development Agency. Health Equity Audit. (2005).
Hammersmith & Fulham. Borough of Opportunity. 2011. Setting the Framework for a Healthy Borough. Influences on Health and Well being.
NHS National Institute for Health and Clinical Excellence. (2008). Reducing the rate of premature deaths from cardiovascular disease and other smoking-related diseases: Finding and supporting those risk most at risk and improving access to services.
Hammersmith & Fulham. (2011). Local exercise for health programs. Retrieved from http://www.lbhf.gov.uk/directory/education_and_learning/adult_and_community_education/walkwell/18865_walkwell.asp
Mittal, Satish., 2005. Coronary Heart Disease in Clinical Practice. New York: Springer.
Grumbach, Kevin. and Bodenheimer, Thomas. 2006. Improving Primary Care: Strategies and Tools for a Better Practice. New York: McGraw-Hill.
NHS Choices, Hammersmith and Fulham PCT. (2011). Retrieved from http://www.nhs.uk/Services/Trusts/Overview/Defaultview.aspx
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