Gateway Computer Company Term Paper 3 pages

Gateway PC

Gateway Computers

Gateway Computers has a rich heritage and a remarkable business story. Founded in 1985 in a U.S. Midwestern farmhouse, Gateway has grown into one of the world’s best-known technology brands with millions of satisfied customers; starting with a $10,000 loan guaranteed by his grandmother, a rented computer and a three-page business plan, founder Ted Waitt turned Gateway into a revolutionary company whose innovations helped shape the technology industry (Gateway, N.d.). Gateway’s history includes several milestones that helped the computer industry in general develop. Although the company has also experienced many setbacks over the years, Gateway serves as a prime example of how a revolutionary vision can help shape an entire industry. Gateway’s vision (before the Acer acquisition) was:

To profitably grow their business faster than the competition by better understanding and serving the desires of their customers and aggressively marketing the highest value directly to their chosen markets (Alchin, N.d.).

The customer oriented focus the company’s mission was undoubtedly a major success factor in the company’s history. This paper will consider Gateway’s achievements in both technology as well as their business model in general.

Gateway’s Achievements

By the late 1990s, Gateway had become the second largest direct marketer of computer systems and was feeling a significant amount of industry pressure from competitors such as Dell and Compaq. In 1997, it acquired Advanced Logic Research (ALR) and announced its entry into the corporate network server market. This also allowed Gateway to continue developing the server technology area. Furthermore, Gateway also modified its distribution model to increase the use of channel resellers which supported the corporate clients target market. At this time, Gateway also announced expansion of its own chain of retail stores, Gateway Country, building on the success of its store in Great Britain (Wright, Smith, Jesser, & Stupeck, 1999). This was a move to go beyond the ecommerce business model and to start diversifying the company.

Another major achievement for Gateway occurred in March 2004 when Gateway acquired eMachines, one of the world’s fastest growing and most efficient PC makers at the time. The eMachines brand of personal computer was known for providing award-winning technical support and quality at low prices (Gateway, N.d.). eMachines prided itself on its reduced power consumption which not only saved clients’ money, but was also better for the environment. This also appealed to corporate and institutional clients who valued the power consumption savings which can add up significantly when hundreds of computers are used in operations.

Figure 1 – Power Consumption Comparison (CNET, 2009)

Since Gateway has joined Acer, it has still kept its dedication to being energy efficient as well as environmentally responsible. One of the elements of this management philosophy is the Corporate Social Responsibility (CSR) program through which a company sets the goal of reaching a global balance that integrates human, environmental and community resources and this is what Gateway’s integrated CSR strategy is based upon (Gateway, N.d.). The parent company, Acer, also has a strong dedication to respecting the environment. Their environmental statement is as follows:

Acer takes environmental responsibility seriously in all of our operations and products. We have developed an environmental management system that not only helps us save energy and ensure appropriate treatment of waste in all of our offices, but also works to raise the environmental awareness of employees. Our products embody the concepts of the precautionary principle and individual producer responsibility (IPR) as we endeavor to reduce our environmental impact throughout each stage of the product lifecycle and provide appropriate recycling channels to help consumers do their part for the environment (Acer Group, N.d.).

The emergence of e-commerce has had a substantial impact on consumer purchasing behavior. However, in the beginning of the ecommerce trend the rate of consumers’ acceptance of this platform had been slower than many predicted. Gateway was a leader in studying consumer behavior and fulfilling their expectations. Many studies suggested that consumers perceive relative advantages and disadvantages of shopping online vs. shopping in traditional stores (Inks & Mayo, 2002). Gateway was an expert at promoting their strengths on the online distribution channels.


Gateway and their cow-related branding is one of the most iconic brands of the 1990s. The company was able to achieve remarkable success in a short amount of time due to their innovations in both the technology platforms that they marketed as well as the business model that supported these products. Gateway computers were one of the leaders in the industry that supported a level of competitiveness that benefited the industry as well as society in general. Although Dell Computers eventually conquered the business model Gateway helped develop, Gateway is still an iconic brand that has joined forces with Acer to continue to develop their business.

Works Cited

Acer Group. (N.d.). Environment. Retrieved from Acer Group:

Alchin, L. (N.d.). Gateway Computers Mission Statement. Retrieved from Specimen Templates:

CNET. (2009, July 31). eMachines ET1810-03. Retrieved from CNET:

Gateway. (N.d.). Company Background. Retrieved from Gateway Computers:

Inks, S., & Mayo, D. (2002). Consumer Attitudes and Preferences Concerning Shopping Online. Journal of Internet Commerce, 89-109.

Wright, W., Smith, R., Jesser, R., & Stupeck, M. (1999). Information Technology, Process Engineering and Perfomance Measurement: A Balanced Scorecard Analysis of Compaq Computer Corporation. Communications of AIS, 2-61.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper