Identity
Analyse a celebrity, sportsman/woman or an influencers public identity across two or three media platforms (Facebook, Instagram, YouTube, livestreams, blog, film, television, newspapers, magazines, film clips etc.). How is this persona written into being?Analyse how identity and social presence are expressed differently across theplatforms. Analyse modes and practicesof self-presentation in play.How are persona, race, ethnicity, gender and other forms of cultural identity performed?
Introduction
On the Internet, nobody knows you are a dog. This is a very representative and famous adage in the era of Internet anonymity. With the rise of the internet, more and more Internet users begin to freely play personalities and roles different from those in real life. Due to the rapid turnover of information on the Internet and the emergence of different social media platforms, celebrities are likely to be forgotten if they dont try their best to appear in the audiences daily lives, which leads to the need for them to establish a solid and sustainable persona and social presence on different media platforms.
This essay uses Ouyang Nana, a celebrity who is now very popular in China, as an example to analyse her different identities on different social media platforms, Weibo and YouTube to explain how the characters are shaped. At the same time, this essay also analyses the different expressions and modes of her multiple identities on different media platforms and expounds how other aspects of cultural identity such as nationality is carried out.
Different identities on different social media platforms
The Internet takes users out of their physical bodies, and they are free to choose and construct their online identities (Lindgren, S. 2017). More and more celebrities are creating different online identities by Posting different content, Celebritys self-presentation mainly has three purposes, which are self-promotion, public and self-communication and attracting more levels of audiences (Chatchaiyan, P. N. 2016), these are the reasons why celebrities need to establish different public existence.
Ouyang Nana is one of the hottest celebrities of the new generation in China and one of the most talked-about names in fashion and entertainment in recent years. Ouyang Nana has multiple identities, she is an actress, a cellist, a 19-year-old student at music college in Berkeley and she is also a very distinctive vlogger. She has more than 1.6 million followers on Weibo, 2.6 million fans on Instagram and nearly 40 thousand subscribers on YouTube. Although she has gained a lot of controversy over her acting in recent years, she has successfully won a lot of attention and fame. She returned to Berklee College of Music to resume her studies in 2018, but has not disappeared from the public eye, as an excellent vlogger, she also attracted a lot of attention and adoring by sharing her work and school life in her video.
Ouyang Nana shares different content on different social media platforms. First, on Weibo, her public identity is a celebrity, and she especially strengthens her identity as an actress and spokesperson by posting relevant content, such as promotional photos and video of her TV series, she also posts relevant pictures of brand activities and advertising texts. With 1.6 million Weibo followers, each post gets a lot of replies and like. Not only that, but she also interacts with other celebrities and actors, either by posting comments in the comments section or sharing photos or videos of their collaborations, which further solidifies her presence as a celebrity in the public mind. Ouyang Nana is a professional celebrity, whose personal image can be seen from the advertisements and photos of many commercial activities, at the same time, her persona is cheerful and lovely. Posts sharing photos and funny moments in her life are often accompanied by cute emoticons or popular memes to bring her closer to the public and her fans. Occasionally she can be seen on Weibo performing as a cellist at commercial activities, but it is hard to tell that she is still a student, because she hardly posts anything about her school life or friends on this platform.
Ouyang Nana identified herself as a celebrity and spokesperson on Weibo, but on another media platform, YouTube, she is actively building her alternative social identity as a musician and a vlogger. After all, no two identities are the same, and each reflects a unique personality trait (Abelson, H., Lessig, L., Covell, P., Gordon, S., Hochberger, A., & Kovacs, J. 1998). As a vlogger, Ouyang Nana regularly publishes her vlog on video website and sorts out video contents. Most of her video content is about her cello concert tour backstage and school life records or . Her vlogs content, which shows her student identity, usually contains her college life, reviewing exams, attending Halloween party with her family, etc., and the persona she shows in her vlog is just like the ordinary girls around us, who are enthusiastic and interesting.
Identity in social media is usually expressed through customisation (Chatchaiyan, P. N. 2016). On YouTube, Ouyang Nana has her own fixed vlog title format and the same vlog editing style, these unique styles also make people remember her as a vlogger. Peoples self-presentations are not the only information provided online. The online presence can be liked, tagged, mentioned and discussed by others (Lindgren, S. 2017). Based on Ouyang Nanas online content about dressing, viewers can discuss her online and offline and share their opinions on her, which is also a propaganda method to increase fans and attention.
Identities are flexible and variable, and people have excellent skills in changing their self-expression (Marwick, A. 2013). Ouyang Nana has different identities and images on different media platforms. For her, her social presence on Weibo is a celebrity, a qualified brand spokesperson, and her self-presentation mode is completed through commercial forms such as advertisements, stage photos and other activity posters. Weibo is more like a platform to enhance her commercial image, mainly involving her work and endorsement, while YouTube is more of a personal platform, where she can record her personal life through vlogs. On YouTube, she became a blogger and cello musician and a normal student, presenting herself by sharing her daily life clips. These transformations of identity are determined by publishing content differently and attract more audiences.
Other aspects of cultural identity
In addition to the identity of cellist, entertainer and vlogger, etc., Ouyang Nanas cultural identity, on the other hand, is a young girl who likes fashion, just like young girls around the world, which is one of the reasons why she is so popular among young people. She is passionate about fashion collocation, her dressing style is in line with her lively and energetic identity. Her collocation holds a unique style and easy for young girls to imitate, because it is usually based on basic casual items that every girl has, which is also the reason why she is especially sought after by young girls. This persona is formed by posting selfies, usually including her whole look, and accessories and backpack, on her social media platforms, so that to get the attention and interaction of fans.
Another cultural identity is nationality. This cultural identity is reflected in her public statements and offline interviews on social media platforms. In March of this year, she publicly supported the One China political standpoint through offline media interviews and declared that she was born in Taiwan, which is a Chinese, which directly indicates her support for this politic stance. Although mainland China and Taiwan are now in a sensitive period, she still posted this political statement, accompanied by pictures and text, on both Weibo and Instagram. This political statement has been much discussed in mainland China and Taiwan. Besides, she often expresses her support for some positive appeals from the Chinese government, as well as expressing her concern and care about and social news by forwarding or commenting. Ouyang Nana was born in Taiwan, her cultural identity with China made her welcomed and supported by more mainland people in China, and also brought her more opponents in Taiwan.
Conclusion
The Internet age has given people the freedom to express their identities. People can express different aspects of themselves on different websites, so as to establish different online presence. Based on this and a large fan base, influencers and celebrities get more advantages in constructing social identities. Identity is a social product because the development of self-image depends on the environment in which people know themselves (Altheide, D. L. 2000), entertainers are unable to build their own public identity independently from the public and social media. People create different identities and display different persona on several media platform to attract different levels of audience and fans.
Ouyang Nanas characteristics on Weibo is a celebrity, far away from the public and fans, her content is more commercialised, and most of the followers are fans and viewers of TV dramas. While on YouTube, her identity is a normal student and a cellist, her persona is more like a friend in our life, which is closer to the audience, her content on YouTube is also more in daily life and music, this social presence attracts younger fans group. Besides, her unique fashion style and special shooting and editing style are all symbolic signs of her personal identity (Papacharissi, Z. 2002), which is a good way to establish and display her different identities, in order to impress the audience so that people can remember her well. Ouyang Nanas different social identities established on different media platforms show her various images to the public, giving people more opportunities to know more about her, and on the other hand attracting more fans for her.
Reference
- Abelson, H., Lessig, L., Covell, P., Gordon, S., Hochberger, A., & Kovacs, J. (1998). Digital identity in cyberspace.White paper submitted for,6.
- Altheide, D. L. (2000). Identity and the Definition of the Situation in a MassMediated Context.Symbolic interaction,23(1), 1-27.
- Chatchaiyan, P. N. (2016). Online Identities Presentation of Thai Celebrities via Instagram: Why and How. InCrafting Media Personas(pp. 15-24). Brill.
- Lindgren, S. (2017).Digital media & society. London;: SAGE Publications Ltd.
- Marwick, A. (2013). Online Identity. InA Companion to New Media Dynamics(pp. 355364).
- Papacharissi, Z. (2002). The Presentation of Self in Virtual Life: Characteristics of Personal Home Pages.Journalism & Mass Communication Quarterly,79(3), 643660.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
