Big Kahuna Burger
The Big Kahuna Burger is Hawaii based burger whose placement is based on Los Angeles. They have franchises across the entire region of Southwestern America and have been in business for about two decades. All their years of operation have been faced with a population that is less than their targets and therefore there is the need to look for better way of reaching more people. There is also the need to improve the operational process of the business by targeting to reach people at a more personalized level as far as advertising is concerned. The business can only reach this level through leveraging social media to brand the organization. An instance is whereby a Twitter page could be used in offering discounts as well as inviting people to have a test of some tasty burger alongside some cold soft drink suck as Sprite.
Social Media Marketing Strategy
In business marketing by Big Kahuna Burger, you can make use of social media as a way of making customers have enough trust in the business and its products. Initiating a personalized marketing strategy through Twitter or Facebook would make customers have a feeling of being involved in the Big Kahuna Burger business operations. Trust is not the only aspect people can fall for a specific business and run from its competitors but being involved through a more personalized communication would do a great deal. Twitter is one of the best social media networks where advertisements can be made and pose promotional promises ordeals. Such deals can be a promise to give trade discounts or free samples over a given period and then advocate for an increased turn up of customers (Manda, 2010).
The use of social media would give the company’s marketers a better voice and a sharp way to initiate communication with new customers, existing customers, and potential consumers. The use of social media would make you company personalize its brand and assist in spreading the organization’s message in a way that is more relaxed and conversational. The Big Kahuna Burger’s marketing department should however make the social media strategy a daily practice if Big Kahuna Burger has to success in marketing and improve on its growth. Initiating daily social media marketing would help the organization to have enough momentum in creating the required or desired attention on people as way of promoting the success of Big Kahuna Burger (WebShark360.com, 2012 ). The use of social media such as Twitter creates a positive impression of followers towards the business and its brands. Followers would ultimately be in a position to see what Big Kahuna Burger is capable of as far as creating better products and services to clients are concerned.
Leveraging Big Kahuna Burger Brand Name
Social media is a powerful tool in creating an impression of a great brand in any organization, factor that can apply to Big Kahuna Burger. Marketing is referred to as a tool used in informing customers or consumers about an organization’s products, what the organization is, and all the products and services offered by the organization (White, 2011). With this in mind, initiating social media in brand development can be impressive especially for Big Kahuna Burger. You can call for the use of social media by Big Kahuna Burger to provide its identity in a better way. The identity of Big Kahuna Burger would include the exact products and services offered, as well as what the company did is likely to offer in a near future. Brand development would be enhanced by creating relationships with the use of social media especially with people who could not otherwise have known about Big Kahuna Burger’s products and services within the region covered by its outlets.
The use of social media is likely to make Big Kahuna Burger real to its customers or consumers. Social media would enable Big Kahuna Burger’s marketers share their personalities and identity of the business with Twitter or Facebook followers or followers in any other social network. These followers may eventually turn out to be Big Kahuna Burger’s customers, if not all, in a high percentage. The use of social media can make people want to associate with Big Kahuna Burger brands since the media is used in a good way that allows consumers achieve the integrations that most of them want to find (WebShark360.com, 2012 ).
Several fast food restaurants have benefited from social media networks. A number of such fast food restaurants that can generate idea to Kahuna Burger are as presented in the table below:
The Use of Media TV and Social media by various Fast Food Restaurants in the US ((fastfoodmarketing.org, 2013))
| Name of restaurant | Media | Social media | Targets | Market Rank |
| McDonald’s | Spanish language
TV |
Preschoolers’ website, 365Black.com, Hispanics, MeEncanta.com website, Facebook, Twitter | Children, Teens, Adults | 1 |
| Burger King | Spanish language
TV |
Facebook, Twitter | Teens and adults | 2 |
| Subway | Spanish language
TV |
Facebook, Twitter | Teens and adults | 4 |
| Queen | TV | Facebook, Twitter, websites | Teens and adults | 5 |
| KFC | TV | Facebook, Twitter, websites like KFCHitmaker.com | Teens and adults | 3 |
| Dairy | TV | Facebook, Twitter | Teens and adults | 6 |
Use of Facebook as a Social Medias Strategy
Facebook is designed to be modest and simple in which Big Kahuna Burger can network and create followers and indicate their locations concerning their various centers in the Southwest region of America. In Facebook, Big Kahuna Burger can create a profile based on some of its finest brand products and a brief explanation of Big Kahuna Burger’s motives through its mission and vision. As the Manager of Big Kahuna Burger, or its production or even the marketing department, you can create Big Kahuna Burger’s business page or create the business website within the Facebook social media site (Bosari, 2013 ). In this case, you can also ensure to incorporate a listing of yellow pages that is highly interactive to make it easier for Facebook user to follow. Big Kahuna Burger can then make use of its page to market the various products it offers while building a brand name at the same time.
Facebook has diversified brand elements that can offer great opportunities for enhancing the operations of Big Kahuna Burger at different capacities including quality products and high standards in service delivery. The cover photo can contain a great background image of one of the Big Kahuna Burger outlets to create a first impression about the business (Bosari, 2013 ). Big Kahuna Burger can use an image that is uniquely branded which can as well be an image several brand products offered in the business. A profile picture can be based on the main Big Kahuna Burger’s brand, which can be changed periodically to create anxiety to follower would could have the urge to know more about the products offered (Bosari, 2013 ). Facebook also has tabbed images tool, which you can use to customize brand images on Big Kahuna Burger Facebook page in order to display the business’ variety of items. The use of Facebook elements would give Big Kahuna Burger a chance of branding itself to its consumers.
Use of Twitter as a Social Medias Strategy
As the brand manager you can also used Twitter as a social network to leverage Big Kahuna Burger business condition. This social network started as networking tool for making friends keep in touch but today businesses have highly benefited from it (Manda, 2010). You can create a better brand image with Twitter marketing tool by creating as many followers as possible. The social network makes use of short messages that are 140 characters long. Big Kahuna Burger can use Twitter to release news about the business and any plans that concern customer or consumer benefits.
Recommendations
Big Kahuna Burger is a mature business entity whose growth is remarkable. With the use of social media, it is in a position of expanding beyond its expectations. Brand image can be enhanced by making people informed with social media networks that are customized to suit all consumers. Integrated social media strategy can be used in order to reach a broader range of consumers (White, 2011). It is therefore recommended that incorporating various social media networks be used by Big Kahuna Burger to ensure that the business activities are fully followed by those social media user who prefer either kind of media to the other. Again, the use of social media can be integrated with the use of traditional methods such as use of marketing agencies, personalized communications using text messages, advertisement cards, as well as emails. The scope of integration should depend on the financial strength of Big Kahuna Burger.
References
Bosari, J. (2013 ). Social Media Quick Facts: The “Big Three”. Retrieved March 21, 2013 , from Forbes.com: http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing- role-of-social-media-in-the-modern-business-world/
fastfoodmarketing.org. (2013). FAST FOOD TARGETED MARKETING. Retrieved March 29, 2013, from fastfoodmarketing.org: http://www.fastfoodmarketing.org/media/FastFoodFACTS_TargetedMarketing.pdf
Manda. (2010, March 21). Corporate Branding on Twitter: 50 Excellent Examples. Retrieved March 21, 2013, from http://www.creativeopera.com/2010/corporate-branding-on- twitter-50-excellent-examples/
WebShark360.com. (2012 ). Cutting Edge Marketing Solutions Cutting Edge Marketing Solutions. Retrieved March 21, 2013, from WebShark360.com: http://webshark360.com/use-facebook-to-brand-your-law-firm/
White, C. (2011, Dec 15). Branding and social media. Retrieved March 21, 2013, from mashable.com: http://mashable.com/2011/12/15/branding-and-social-media/
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