Autobody Design – NuccioBertone

There have been many people involved in the evolution of the automotive design industry. Some have stood out in this field of styling and have managed to keep in mind the concerns of appearance, shape, texture, and color, while and still creating masterpieces of art in design.

Some of these designs are considered to have come from the country rather than the person with a vision. One such individual who became a legend in this design industry was Giuseppe Bertone. Born in 1914. 2 years after his father Giovanni Bertone set up a carriage building and repair facility in Turin Italy. Few knew at the time that Giuseppe would have a major impact on the world of design. Giuseppi known as Nuccio started to work for his fathers’ business at the age of 20 in 1934 that year the Bertone Company exhibited a special-bodied Fiat Ardita, the Superaerodynamica at the Turin Auto Show.

In the years that followed WW II, NuccioBertone raced Fiats, OSCAs, Maseratis, and Ferraris, an activity that taught him much about aerodynamics, cooling, and vehicle dynamics.


During the 1952 Turin Auto Show the Bertone Company was suffering and in need of capital to continue building the cars they were designing. Bertone watched nervously and wondered if he could even sell one of these special cars. A man came up and not only wanted to buy the cars but wanted to order 100 of each of the 2 models on exhibit that year, this saved the company and opened up the door for Bertone to continue in the design market. Later that same year Nuccio struck an even bigger deal with Alfa Romeo.  II

Designing to manufacturers’ chassis became the basis for the Bertone designing way rather than build a car from top to bottom Nuccio was able to take current chassis and modify and add to his designs based on the car’s chassis. This gave Bertone a way to make the manufacturer happy and create a vehicle that was never seen before or since. Building on this also was the Bertone name as the popularity of these cars grew there was such a demand that Bertone could afford to be  more quality oriented, thus offering a higher-grade product.             Companies like Alfa Romeo, and MG during the 50’s took notice of the Bertone ability to create timeless vehicles some were so good such as the Alfa Romeo Giulietta Sprint prototype that a long series of the vehicle was created.  I


Nuccio also at that time was creating special designs that were known as BAT cars and resembled a bat but BAT stood for BerlinaAerodynamicaTechnica. The design was so popular that there were nine different models of the BAT series. The look though bat-like was purely coincidental to the comic book hero of Batman. What makes the BAT a unique series of vehicles is its overall design. Bertone really created a signature vehicle in the BAT, since many of his designs revolved around this vehicle. Some distinctive features are the huge rear wings and bizarre nose. The design was made to look different but served many purposes for Bertone, mainly it was made to be a high-speed platform able to handle speeds in excess of 200 mph or more. This base of the BAT wing also became a familiar shape in other NuccioBertone Designs. It remains today a very sought after collector’s treasure. II


During the 60’s the Bertonecompany continued to build more than 31,000 bodies ranging from the Fiat 850 Spider to the Fiat Dino, and Simca 1200s coupes, plus the Alfa Romeo Montreal. During this time many models for Ferrari and Lamborghini were also being developed and produced. It is surprising how many of these models we associate with the car company which produced them. Many of these models were created by Bertone and are benchmarks for the industry today, few realize the contribution Bertone has really made to this industry. For instance Design number 100 shown at the 1965 New York Auto Show, was a special Ford Mustang commissioned by Automobile Quarterly.


What does this prove you may ask? It proves that even after a design had been created and produced it was still being improved or changed by Bertone and his company, simply because his designs were always better than anything anyone could make at the time. Even today the Bertone company is making designs for companies like Peugeot and Pininfarina, but some people want to know what it is that makes Bertone, not just another designer was the complexity and simplicity of his designs. One of the most legendary of all of Bertone designs the Lamborghini Countach and highly acclaimed Diablo remain a standard in vehicle design and pure ingenuity. These are designs that are some of the best examples of what is considered by many to be a “timeless” design.


There are many people who come together every year to pay tribute to the man from Italy known as Nuccio Bertone. Most people who appreciate these events also come to see what one mans dream and vision can do. These cars are very unique, every one of these vehicles designed and built by Bertone are works of art. Anyone who sees one of these cars up close can’t help but be awe struck by them.



I  – Auto Classic – Internet source “History of Bertone Budapest Hungary 1997

II – Auto Museum – Internet source “NuccioBertone and CarrozzeriaBertone – The Story” 1999

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