Analysis of Aspects of Uber Company Essay

Lit. Guides
>
Free Essays
>
Business
>
Company Analysis
>
Analysis of Aspects of Uber Company
Cite
Print
Share
Analysis of Aspects of Uber Company Essay
Exclusively available on IvyPanda
Updated: Jun 22nd, 2022
Background
Uber is a successful company in the field of ride-hailing, having businesses on a worldwide scale. It has recently expanded to include food delivery services, which are particularly lucrative during the pandemic. However, despite the strong positions, Uber experiences a number of issues, including incidents with drivers, and faces tough competition from Lyft and the traditional taxi business. One of the potential solutions is introducing a new niche service that would further separate the company from the competitors. This paper will use a SWOT analysis to identify Ubers internal and external factors and determine the best course of action.

We will write a custom Essay on Analysis of Aspects of Uber Company specifically for you
for only $16.05 $11/page

807 certified writers online
SWOT Analysis
Strengths
The first focal point will be the companys strong aspects. They include worldwide brand recognition, pricing, market domination, the safety policy, the communication approach, and service satisfaction, and each of them will be discussed in detail below:

Worldwide brand recognition. Uber operates in about 70 countries and covers more than 10,000 cities, with the US and Brazil being the top two clients (Uber, n.d.a). Additionally, it has managed to become synonymous with ridesharing even in such countries as the UK, where taxis are traditionally strong (Skok & Baker, 2018). Although the company had to partially abandon the Asian market at one point, its name remains recognizable, and the demand exists for Uber to reenter some regions (Anwar, 2018).
Pricing. Uber is renowned for its low prices for customers, which are the result of decreased regulations imposed on drivers (Gabel, 2016). On the other hand, the policy of surge pricing during periods of high demand, when certain multiplies increase the fee, benefits the latter (Jiao, 2018).
Market domination. As far as the US, Ubers biggest market, is concerned, it has a 68% share in rideshare, while the rest is occupied by Lyft (Yeo, 2021, para. 1). The company also dominates in the largest metropolitan areas, with the lowest percentage being 55 in Phoenix (Yeo, 2021, para. 4).
The safety policy. Uber values riders and drivers safety, which is particularly evident during the COVID-19 pandemic when sanitizing protocols are being vigorously implemented (Uber, n.d.b). Furthermore, guidelines exist regarding a drivers background, emergency help, privacy, and cleanness (Uber, n.d.b).
The communication approach. The digital nature makes Uber transparent through the rating system and , enhancing the service and identifying inappropriately-behaving drivers (Liu et al., 2021). Difficult customers are also tracked, and more experienced operators can be assigned to them (Liu et al., 2021). Overall, the constant feedback ensures that both complaints and appreciative messages are heard, and the latter may boost a drivers morale.
Service satisfaction. Customers appear to be generally satisfied with Uber, with the rating remaining above 4 (Siagian, 2020). Drivers also expressed a relatively high rate of satisfaction in 2018, compared to Lyft, although the situation could have changed (Shokoohyar, 2018).
Weaknesses
Despite Ubers strong brand and other advantages, the company is plagued by controversies and questionable decision, some of which will be highlighted below:

Continuous scandals. Uber tends to be associated with alarming news concerning its drivers or passengers. The recent ones involve a murdered Uber Eats operator and a dispute with a passenger in the UK (Grimsditch, 2021; OKane, 2021). Such reports tarnish the businesss image and make potential customers seek alternatives.
Dependency on drivers. The companys model makes it highly dependent on its employees, who do not share a common organizational culture, leading to unpredictable situations.
Dependency on the Internet. Uber being application-based may be inconvenient for areas with an unstable connection or during disruptions, which causes fewer orders and increases potential cancelations.
Questionable accessibility. Despite the pricing policy, Uber vehicles are rarely seen in low-income and women-dominated communities, and the minority client base is small (Jin et al., 2019).
Financial losses. In 2020, the company suffered a major decrease in sales due to the pandemic (Yeo, 2021). It may take years for Uber to recover and restore them to the previous level.
Opportunities
The desperate situation did not only lead to negative consequences but introduced several opportunities on which the company can capitalize, and some of its long-term plans are also worth mentioning.

The growth of non-passenger services. Uber Eats met an unexpected success during the pandemic period, and the same is true for Uber Freight, although to a smaller degree (De Silva, 2021). Thus, introducing new services might be beneficial for the company.

Sustainability and unmanned cars. Uber eventually plans to make its vehicles exclusively electric, which will improve the environmental situation and draw the audience who shares the sentiment (Uber, n.d.c). The initiative is likely to be accompanied by automated controls, preventing issues and scandals associated with a drivers personality.

Further investments. Some countries, seeing Ubers success and convenience, may choose to invest in the company, which was the case with Japan (Anwar, 2018). It allows for a smoother establishment of local operations and makes the service feel welcome.

Get your 100% original paper on any topic done
in as little as 3 hours
Threats
The competition with Lyft and local organizations endangers Ubers positions, and certain opportunities may be marred by challenges.

Local competitors. The company already had a failed venture in China, and other areas where Uber is barely present or non-existent may also choose to support national services (Anwar, 2018). Countries where taxis have been historically prominent may also be dissatisfied with its increasing share and install certain barriers to protect the established public transit (Skok & Baker, 2018).

The danger of unmanned vehicles. While automated vehicles can remove at least two of the underlined weaknesses, they present questionable accountability in case of accidents. However, by the time of their implementation, the legal ambiguity will probably have been clarified.

Lawsuits. Controversies continue leading to disputes to be settled at court, and they require financial investments, for which the company should be prepared, not to mention reputational losses.

The Suggested New Service
Considering the analysiss results, it would be prudent for the company to expand its services. One of the potential routes is delivering small and middle-sized non-edibles, which will be a natural evolution and an intermediate stage between Eats and Freights. It can also be used to gain traction in countries with Ubers minimal presence or intense competition, and the marketing efforts should be focused on the products safety. Some people might want to order both food and goods such as utensils, so combining the services seems a reasonable development. While not entirely safe from complaints, the driver-consumer mechanics are different, and external factors will be more prominent. Another aspect worth considering is accessibility, which should be more achievable with deliveries if the pricing policy is altered. Altogether, the company can thrive after introducing non-edible delivery and avoiding the existing pitfalls.

References
Anwar, S. T. (2018). Growing global in the sharing economy: Lessons from Uber and Airbnb. Global Business and Organizational Excellence, 37(6), 5968. Web.

De Silva, D. (2021). Why Uber was named a top pick for 2021 by Morgan Stanley. GuruFocus. Web.

We will write a custom Essay on Analysis of Aspects of Uber Company specifically for you!
Get your first paper with 15% OFF
Gabel, D. (2016). Uber and the persistence of market power. Journal of Economic Issues, 50(2), 527534. Web.

Grimsditch, L. (2021). Uber driver leaves woman locked out of house at 6am after refusing to return keys. Liverpool Echo. Web.

Jiao, J. (2018). Investigating Uber price surges during a special event in Austin, TX. Research in Transportation Business & Management, 29, 101-107. Web.

Jin, S. T., Kong, H., & Sui, D. Z. (2019). Uber, public transit, and urban transportation equity: A case study in New York City. The Professional Geographer, 71(2), 315-330. Web.

Liu, M., Brynjolfsson, E., & Dowlatabadi, J. (2021). Do digital platforms reduce moral hazard? The case of Uber and taxis. Management Science. Advance online publication. Web.

OKane, C. (2021). Teen girls charged with carjacking and murder in death of UberEats driver in Washington, D.C. CBS News. Web.

Shokoohyar, S. (2018). Ride-sharing platforms from drivers perspective: Evidence from Uber and Lyft drivers. International Journal of Data and Network Science, 2(4), 89-98. Web.

Siagian, V. (2020). Customer expectation and customer satisfaction: Reviewing service quality of Uber. JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN), 6(2), 209-217. Web.

Not sure if you can write a paper on Analysis of Aspects of Uber Company by yourself? We can help you
for only $16.05 $11/page
Skok, W., & Baker, S. (2018). Evaluating the impact of Uber on Londons taxi service: A critical review of the literature. Knowledge and Process Management, 26(1), 3-9. Web.

Uber. (n.d.a). Cities.

Uber. (n.d.b). Safety.

Uber. (n.d.c). Sustainability.

Yeo, L. (2021). Uber vs. Lyft: Whos tops in the battle of U.S. rideshare companies. Second Measure. Web.

This essay on Analysis of Aspects of Uber Company was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
The UAE Telecommunication Sector: Policy Analysis
Fitness First Company Analysis
Find free essays, topics
Need a custom Essay sample written from scratch by
professional specifically for you?

802 certified writers online

CITE THIS PAPER
Select a referencing style:

COPY TO CLIPBOARD
APA-7
APA-6
Chicago (N-B)
Chicago (A-D)
MLA-9
Harvard
Reference

IvyPanda. (2022, June 22). Analysis of Aspects of Uber Company. https://ivypanda.com/essays/analysis-of-aspects-of-uber-company/

Powered by CiteTotal, online essay citation generator
MORE RELATED PAPERS
Uber Company and Reasons for Its Rise
Uber Company: Innovation in Society
Uber Company
Naflos Investments: A World Number One Construction Company
Walmart: External and Internal Assessment
Dunkin Donuts: Financial Statement Analysis and Firm Performance
History of British Petroleum Company
MGT 646 Project: Al Dahra Firm
3 hours!
We’ll deliver a 100% original paper this fast
Learn More
Paper Details
Reading time 4 min
Type Essay
Pages 4
Words 1099
Subjects Business Company Analysis
Language
English
Related Papers
Analysis of a Start-up “Lyft”
Uber and Lyft Websites’ Design Evaluation
Internet Models of Airbnb and Uber Companies
Uber Self-Driving Taxis’ Threats and Opportunities
Employees and Independent Contractors in Organizations
Uber’s Major Issues: Government Regulations and Hospitality
Uber Company’s Strategy: Expansion Opportunity Plan
Open support chat
Your privacy is extremely important to us. We utilize security vendors that protect and ensure the integrity of our platform while keeping your private information safe.
Contact Us
Phone
USA
+1 (866) 236-7979
Canada
+1 (800) 303-8389
Office
,
, . , , , , , .
Study Hub
Free Essays
Writing Tools
Lit. Guides
Donate a Paper
Q&A
Study Blog
Referencing Guides
Free Textbooks
Tongue Twisters
Company
About Us
Contact
Honor Code
Job Openings
Expert Application
Video Contest
Writing Scholarship
IvyPanda Shop
Legal
Terms and Conditions
Privacy Policy
Cookies Policy
Copyright Principles
DMCA Request
Service Notice
About
This is IvyPanda’s free database of academic paper samples. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. The database is updated daily, so anyone can easily find a relevant essay example.

Get Professional Assignment Help Cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently

Online Academic Help With Different Subjects

Literature

Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.

Finance

Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!

Psychology

While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.

Engineering

Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.

Nursing

In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.

Sociology

Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.

Business

We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!

Statistics

We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.

Law

Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
We will have a different writer write the paper from scratch.
Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!