Cendrawasih airline is an exclusive airline that deals with all segments of customers. It is a world-class airline that serves the client all over the continent. We provide the quality standard to our consumers and ensure the satisfaction of their preferences. Recently we are offering budget-conscious travel. Business travel old travel and loyal travel. We provide our consumers with our unique, loyal program that makes them a friend of life to the board. Our cost is low comparatively, and our services are the deal to recall forever. Our mission is to provide our consumers and clients with personalized and exceptional air conveyance proficiencies that have relatively low cost and provide an atmosphere that nurtures tremendous development collaboration and positive growth towards our workers and profitability for our company’s sustainability. Our vision is the commitment to be the leading provider of commercial aviation services by providing our clients and personnel with uncompromised security and quality customer services (Bazargan, 2016). My airline is all about delivering logistics of our client and commercial goods from one destination to another. Provide efficiency services to satisfy our client needs and preferences. We are currently having Airbus Boeing A320 and B737 aircraft series, which provide proficient services to our customers. Mostly Georgia Airlines has a route From America to Europe, Africa, and Australia.
I was in a holiday camp with my extended family for a home vacation in Seychelles. The ticket that we were charged was very hefty, and the services we were given were not that promising. Therefore I felt there was a lot of gap in aviation transport. After that, I decided to come up with an improvised plan that can handle proficient airlines with higher quality standards, lower cost, and with better impressive services. That was the genesis of Cendrawasih airline, which was set up to handle client and commercial goods in different destinations at affordable prices and better services. The idea was made a reality when my company was funded with $20,000,000 as a startup capital that aided the airline operations. Buying was the best option to reduce the cost of service incurred in leasing. Therefore I contracted various manufactures where at long last, I settled with Boeing.
The first flight was a home-based route structure from the city to a different destination. After prudential analysis of the market, I decided to decentralize the operation in other countries and eventually, the whole globe. The initial structure that I designed to make my airline the air hub was to make proper airline selection that was flexible, well designed, and with more attractive cabin crew. There was one of a kind in the region, and thus most of the clients felt like their need was near to be considered. These were creating a loyal program that every client could desire to have onboard and which was satisfying the taste of their operations. Our services were unique and creative, and our customer was our priority, thus making our firm to boom in profit-making. The impact I had created was quite substantial in the region. The better services and the low cost that the airline was providing to the target consumers were so thrilling. For example, we generated a vigorous donation and scholarship in the region that made the client have hope with us. These made them have confidence and trust to work, and they always desired to travel with our airline. I had a prudential focus on the existing customer who was very reliable in mouth publicity. This publicity was improving and trending our company name across the nation. I had also employed powerful social media influencers who were doing mass marketing on the services we provide, and our quality these were enhancing more boosting of the business and the brand of the company. The final words in my cabin crew were reflective, interesting and touching thus it was acting as a mobilizer to every client who was experiencing our services (Jensen, Hansman, Venuti, & Reynolds, 2014) Our service provider was warm and much welcoming who were providing services with a lot of professionalism. These strategies were so influential and admired by our consumers, who always kept the test of having our impact. The timeline for our flight was very flexible to our consumer, and thus most of them were feeling the favorability and convenience of operating with us. Along the way, I decided to decentralize our services as there was a significant gap in the market. Therefore I introduced the first direct flight from Georgia to Europe and later on to other parts of the world. These services change was essential as it made the Cenddrawasih Airlines grow multinational airline, and every investor was interested in pumping the investment in our airline through the purchasing of bonds.
Airline performance and financial Analyses
The airfare is appropriate as it more economical and more pocket friendly to the passenger. Thus here, the assumption is that lower prices will attract the customer. Alternatively, in comparison, the fare for Airport is relatively cheaper than the Aircraft fare. Thus more appropriate and favorable to customers.
No. At the start, the Airline business had few clients as the brand was new in the market, and the various customer was less aware of the existence of the airline. Entrance in the market was quite challenging as other companies had already relatively higher market share. Therefore at the start, the business was only generating operating capital and sometimes incurring losses. But with expanding and the knowledge of the brand’s existence, the market increased as the client was happy with our services, and finally, we were able to generate profit.
The profit in a specific quarter that leads to better performance could be a better competitive advantage. The provision of better services to customers and the improvement of the brand could be the course. The perfection in timeline, assurance, better convenience, better meals, and a lot of comforts could be the cause. Additionally, the company could have done rigorous advertisement that had the best approach regarding the client’s choice and preference.
Load factor =Revenue passenger miles /Available seat mile
Ticket sales $466094.89
Operations = $6466094.89
Total liquid value =$6932188
The Available Seat Mile for the Cendrawasih Airline for the first quarter was low because the passengers were not familiar with the airline brand. Thus out of 750 seats that Boeing accommodated, only 400 seats were occupied. Thus the passenger flown like 200 miles were generating 80000 available seat mile which had a deficit as compared to the cabin capacity. But the gap of the trend was reduced with time as the quarterly progressed as the client was increasing
The only airline available seats that were sold in the first quarter were 400. Thus the distance they were covering was 200 miles. Hence the first quarter, the Cendrawasih airline generated 80000 RPMs. The trend in the airline was increasing as the airline brand name was improving.
The load factor for Cendrawasih was calculated by competing Revenue passenger miles by available seat mile. The result of the airline’s load fracture increased with an increase in the number of client in the crew cabin as the quarterly increases
The passenger yield was increased with an increase in the number of revenue generated from the passenger. Therefore across the quarterly, as the number of consumers was growing, the yield was increasing positively. The results were an increase in profit and, thus, effective operations.
The RASM of Cendrawasih airline was increasing with an increase in the quarterly. In the beginning, the RASM was lower as compared to the end. Therefore the higher the revenue, the higher the RASM In the airline
The operating cost of Cendrawasih Airline was relatively higher at the beginning. The cost of establishment and marketing were higher, and the return from the ticket sales was relatively low. Therefore the CASM was very more elevated, and less profit as the quarterly were progressing along. Hence the factor of operation was changing as the quarterly were improving. These mean with improvements in services and rigorous advertisements about our Airline brand, the consumers were increasing as we served their purpose.
The cash flow, which was generated from Cendrawasih airline, was used for the company’s general operation. The profit gained was re-invested in the company for more growth and expanding the brand more trough advertisement.
Competitive Forces and Swot Analysis
The market was competitive, and many airlines had positioned themselves and had a more significant market share. Others had a link-up partnership that was making their network more proficient with less more government regulation. These were making them more competitive and the ability to gain the market the global. Therefore we had to come up with an extended-lasting plan that will keep our company afloat. Thus we reinforced resources by inducing a combination of the static and dynamic approach. This strategy was crucial as it made the company stand to protect the brand and dominating position at the airport hub. There was a milestone as we were able to compete with the existing airlines, and our share in the market increased drastically.
Cendrawasih airline had several strengths that were making it more competitive in the market. Participation in rigorous community activities through the nurturing of talent was a milestone in the region. These activities were creating trust among our many clients as it was actions of hope and restoration to many. The quality handling and procedure of attending our client was more professional, and more of our client was much satisfied. The airfare for the different segments was economical and pocket friendly to the customers. The rigorous marketing strategies that we were imposing was so prudential that our competitor could not keep our pace near.AS a new airline company, we also had several weaknesses where most of them were associated with regulations (Homsombat, Lei, & Fu, 2014). Most of the impose that was put in place by the authority was making our operation quite challenging. The customers who were not aware of our product were also reluctant and unwilling to work with our brand, which was relatively new in the market. Regardless there were several opportunities which we were exploring to make our product and brand suitable. We experienced a significant gap in the international market, and we decided to decentralize our operation in the world. The booming of our airline and expansion created a trust which attracted the investor to invest in our brand, thus increasing globally. The market threat was not a sign of relief in the market. The new entrance of the new brand was emerging and was coming up with a more competitive edge in the market. The treat of government regulation and restriction was also a problem in the foreign nation. Some of the countries were favoring the airline companies in which they have a mutual relationship.
The customer is a critical factor for business survival. They can break the business or build the business. Cendrawasih has been in existence for several years, and our main focus was the customer. The management should ensure then that they provide excellent and desirable services to their client. Additionally, it is essential to create a conducive environment for the staff in your company. Staff motivation yields more fruit as they will always provide services with passion and goal to achieve more. The community within your region is the genesis of your success, so it essential for the airline to extend a hand to the community they serve (Acar & Karabulak, 2015). This will create trust and loyalty to the company. Financial planning and the decision making process is essential in the airline operation. Excellent business management will facilitate to profit and better building of the company brand. Finally, it wise for the administration to follow the rules and regulations that govern the aviation industry and the government structure. These will prevent the airline from restriction and sanction. Therefore if you will consider those steps, then after the acquisition, the future of Cendrawasih Airline will remain steadfast and competitive in the market.
Bazargan, M. (2016). Airline operations and scheduling. Routledge.
Jensen, L., Hansman, R. J., Venuti, J., & Reynolds, T. (2014). Commercial airline altitude optimization strategies for reduced cruise fuel consumption. In 14th AIAA Aviation Technology, Integration, and Operations Conference (p. 3006).
Acar, A. Z., & Karabulak, S. (2015). Competition between full-service network carriers and low-cost carriers in the Turkish airline market. Procedia-Social and Behavioral Sciences, 207, 642-651.
Homsombat, W., Lei, Z., & Fu, X. (2014). Competitive effects of the airlines-within-airlines strategy–Pricing and route entry patterns. Transportation Research Part E: Logistics and Transportation Review, 63, 1-16.
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